NHMA x We Can Do This Public Education Campaign
The National Hispanic Medical Association has partnered with The U.S. Department of Health and Human Services We Can Do This COVID-19 Public Education Campaign to increase public confidence in and uptake of COVID-19 vaccines, including boosters and updated vaccines. The Campaign also increases awareness about COVID treatments and heightens urgency to talk to a doctor at first sign of symptoms.
While most people with COVID have mild symptoms, some can get severely ill, require hospitalization, and even die. Educating patients on their risk factors, treatment options, and the timing of when they need to start treatment can help keep them out of the hospital.
The We Can Do This campaign has also created 5 easy-to-understand patient education materials, in both English and Spanish, that explain who is at increased risk for severe illness from COVID, the availability of COVID treatments, and the importance of early treatment. These materials, which include information from the U.S. Centers for Disease Control and Prevention and culturally tailored content from the We Can Do This campaign’s team of multicultural experts, can be downloaded clicking on the links below:
We Can Do This is a national initiative to increase public confidence in and uptake of being up to date on COVID vaccines while reinforcing basic prevention measures.
Through a nationwide network of trusted messengers and consistent, fact-based public health messaging, the Campaign helps the public make informed decisions about their health and COVID, including steps to protect themselves and their communities. The effort is driven by communication science and provides tailored information for at-risk groups.